Toyota – humanity
Articol scris de Ducu
Si masina aia tot de om e facuta.
Intr-o lume plina de calculatoare, precizie si numere, Toyota a realizat un spot cu o abordare sincera si prietenoasa. Atingerea umana diferentiaza si pozitioneaza foarte bine brandul Toyota, pacat ca nu au mers mai mult pe acest brandtag “human touch”. Spotul a luat premiu la London International Awards 2008 la sectiunea Television/Cinema: Corporate.
Agency: Hakuhodo Inc., Tokyo
Client: Toyota Motor Corporation
Executive Creative Director: Masahiko Ishii
Creative Directors: Hideyuki Tanno/Tetsuya Tokimatsu
Copywriter: Tetsuya Tokimatsu
Art Directors: Hideyuki Tanno/Kahori Nakatani
Agency Producer: Yasuyuki Kubota
Production Companies: Hakuhodo Product’s, Tokyo/Stink, London
Producer: Juliet Naylor
Director: Ne-o
Cameraman: Mattias Montero
Editing Facility: Glassworks, London
Editor: Tim Thornton-Allan
Sound Design Company: Soundtree, London
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